Early adopter marketing wizards have updated their portfolios with expertise on these concepts and propelled them into the front screen of companies doing digital marketing. Growth hackers, especially, were in all probability among the first to take out the formerly alleged ridiculosity of, say, VSEO and turned it into marketing magic.
This year business owners have bumped up VSEO to the top of their urgent priorities list. Growth hacking as an expertise has helped voice search engine optimization come up to speed in practical terms. Though hackers of this type usually wait for the tech to become usable and available commercially, some companies go one better by having teams of growth hackers and developers create new tools to outdo the competition.
The edge, however, is only exclusive to creator or development teams for a very short time. Other businesses or companies will study their product or have parallel programs that help them come up with similar products of their own. Nothing wrong with this in the open source digital marketing era. It is in the marketing programs and the way growth hacking tools are used in these programs that a workable, practical edge impacts ROI.
Experts in the field of marketing growth should have their growth hacking fundamentals down pat. The best in-house development teams simply go down to business and fit the components of diverse tools into a unique program. For companies that run centralized, on-demand marketing platforms like LegalMatch, these fundamentals are a steady base on which its attorney-client matching service and lead generation programs stand on. Growth hacking digital marketing strategy is built-in to the robust LegalMatch system, and this can easily be seen by industry experts.
If you think about it and know the way to go, virtually any marketing support or development product you find online can be a growth hack tool of choice for marketers and executives who oversee marketing. Some of the best growth hack tools are already an established part of digital marketing for business. These include but are not limited to:
- Growth Testing Tools
- Lead Generation Tools
- Website/SEO Analytics Accounts
- Messenger/Chatbots Use Cases for Marketing
- Landing Page Conversion Tools
- Website and Content Automation
- Email Marketing Campaign Automation
- Social Media Automation
- Workflow Automation
- Mobile Automation and Marketing
- Social Media Growth Hacking Tools
- Feedback Generation Tools
- Email Finding Tools
- Lead Form Generators
- Influencer Marketing
All of the bulleted items above, when used in the optimal sense, are worthy of your time and effort. But never forget, of course, that everything useful for modern business growth is of value to the growth hacker.
One definition of growth hacking is leveraging the latest tech tools, marketing techniques and products in marketing or advertising for explosive, unique growth. In the legal industry, there are those who may say that explosive growth provided by attorney-client matching or ACM may have plateaued out or is a flash in the pan in the pay-per-lead (PPL) field, but at LegalMatch, opposite beliefs apply. Lawyer advertising and legal marketing are found to be more ethically-driven, results-oriented and more efficient with LegalMatch ACM and its growth hacking programs.
The work of growth hackers in the company is based on the belief that ACM is itself an important growth hack tool for the legal industry in general and the LegalMatch platform in particular. And for LegalMatch clients like attorneys who take out member subscriptions on the marketing platform, ACM is certainly one of the best growth hack tools to access. As the technologies evolve, so will ACM, but the basic formula is something LegalMatch believes to be future-proof. In addition, the LegalMatch team knows that ACM already qualifies as a field outside of PPL.
How Do You Apply Growth Hacking Techniques on Lawyer Advertising?
Sean Ellis, who everybody in the know recognizes as the original growth hacker, coined the term growth hacking in 2010 and helped several tech companies achieve stratospheric growth with his growth hacking secrets.
There are outside factors, intangibles and ingenious thinking involved to be an effective growth hacker like Ellis. Therefore:
- You must be the most aware of the existing, new or future variety of tools for leveraging growth.
- You must be ready to use these tools in ways that the competition has not discovered yet.
- You must understand how tech works with regards to growth — the only important metric you need to monitor.
Growth hacking recruiters will swarm over somebody who has a proven track record in helping companies grow fast with the help of tools or ideas in marketing tech, or even have growth hacking secrets of his own. For LegalMatch, there is actually no actual position in the company that says “Growth Hacker” but everyone in the company-wide team can tag on the name after their position — like Web Developer (Growth Hacker) or SEO Specialist (Growth Hacker).
Specifically, the careers page of the company directly ties growth hacking as a specialty to the Senior Sales Operation Data Analyst hiring page. If you try looking at it, the specialty of growth hacking is built-in to the responsibilities and qualifications of this particular position. However, this is only the tip of the iceberg for growth hacking marketing strategies LegalMatch style.
The Senior Sales Operation Data Analyst is tasked to run growth testing programs and work closely with everyone concerned, and this will include all members of the development, SEO, marketing, sales, management and business teams, with varying levels of functions, responsibilities and initiatives for growth hacking.
Obviously, anyone concerned with LegalMatch growth hack initiatives will use the following standard techniques for growth hacks as they apply to LegalMatch business:
- Finding new ways to use social media accounts or using platforms, methods, tools and systems competitors are not using or are using ineffectively. In any case, the company always shares its results and findings with anyone who is interested, be they clients, competitors or members of the legal industry in general. This is its continuing contribution to the open source process and its development as well as a way to uphold accountability as a cornerstone of the company’s corporate social responsibility.
- Always do testing but refine the process to sync with company priorities. For LegalMatch growth hackers, this refinement is an internal process that is intensively cultivated and implemented on all phases of marketing campaigns. Analytics, for instance, is one growth hack tool that is intensively used, generating highly qualified, goal-oriented data which helps in providing attorney clients top level attorney marketing and ACM services.
- Finding gimmicks that catch the popular imagination. Probably the most successful examples of gimmicks are unique videos that stick in the mind and gamification in websites. However, in the advertising sense, LegalMatch always keeps in mind ethical considerations related to legal advertising, which is a stricter marketing process than most. So there may be less obvious gimmicks in use on the platform, but they are client engagement gimmicks just the same, in a more serious, legally-urgent sense. Technically LegalMatch ACM can even be considered arguably the most effective of gimmicks in attorney marketing available in the legal industry.
Growing a legal practice is something that the majority of LegalMatch attorney members are able to do on the platform. Khoa N. of Newport Beach, CA for example says:
LegalMatch is good at providing consistent leads that fit within the criteria of my practice area…with many cases that I would be looking to actually do versus other lead generating sources that I’ve experienced. It’s allowed me to pick and choose the cases I want to take. LegalMatch gives out techniques and strategies to make the client-matching process effective [and has] helped me grow my practice and experience.